The Basics of Digital Marketing

The Basics of Digital Marketing

Are you confused about what digital marketing is, and whether you should start this campaign for your business? If you are, then you’re in the right place! Let’s dive deeper into the world of digital marketing and find out what it’s actually about.

What is Digital Marketing?

Digital marketing is when an individual or a business uses a specific ‘digital’ channel to reach its consumers. This includes the internet, social media, mobile devices, search engines to target customers.

Unlike other marketing technique, digital marketing is very interactive and helps target a specific base of customers. The user-friendly aspect of digital marketing is the reason why it’s so popular today. A campaign run by a digital agency Abu Dhabi could comprise of promoted tweets, email and search results ads. Basically, anything that involves a two-way interaction between the business and the consumer, or even customer feedback.

What Channels to use for Digital Marketing?

With digital marketing, you can use different channels to reach your target customers. Here are a few channels that you can use for digital marketing:

  • Website Marketing

For your business, you can use a website to represent your brand, product, or service. You can use a website as the main medium for other digital marketing campaigns. However, a website is only going to be useful if it’s fast, mobile-friendly, and easy to use. 

  • PPC (Pay per click) advertising

Numerous search engines such as Google, Bing, Yahoo, etc. offer PPC advertisement campaigns. Even social media platforms such as Facebook, Instagram, and Twitter allow marketers to set up a PPC campaign. What’s even better is that they allow you to choose a specific type of audience, for example you can target a certain age, gender, ethnic group, etc.

  • Content Marketing

Like the name suggests, content marketing is the use of content to reach customers. Firstly, content is published on a website Later, it’s promoted via social media, emails, and sometimes even PPC campaigns. SEO Abu Dhabi is heavily reliant on content.

  • Social Media Marketing

This is one of the most popular types of digital marketing. It helps to establish social trust by increasing brand awareness.

Now that you’re aware of the different types of online marketing, you can decide which one’s best for your business, and will help you reach more customers.